Responsive Website Design
We designed a modern, functional and visually appealing web presence for valley transit agency. We designed a mobile responsive website to highlight the services of the agency and streamlined navigation so that the users can find the important information such as routes and schedules easily on the website.
We migrated the content from the old website and created new content. We used attractive graphics in order to improve the visual appeal of the website. We used WordPress as a content management system and trained the agency staff to edit the content for ongoing content management.
We designed the content placement and information architecture by creation of wireframes and carried out usability testing to make sure that the information will be easily accessed by the target users.
We made use of intuitive call to actions in order to capture the user actions and tied them to the CRM in order to capture and nurture the leads acquired. We made use modern design elements such as multimedia, interactive forms, blogs in order to keep the users engaged with the website. We continuously monitored and fine-tuned the website based on the analytics information acquired through google analytics. We designed mobile responsive experience so that the website is rendered seamlessly on devices starting from mobile phone devices to laptop and desktop devices.
Discovery, Information Architecture,